With jellyfish massages, scooting balloon dogs and men in kangaroo pouches, the brand invites people to "soft the rainbow."

The CPG giant credits data smarts for growth in all categories and regions.

The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.

The Jell-Ometer is the latest in Kraft Heinz's bid to replace big sponsorships with cultural participation, one arena at a time.

Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient needed for a super-premium packaged food brand.

Messi, Beckham, and Steve Carell. One group chat, 2.6 million followers. Lay's "scaled intimacy" is just getting started.

If a deal with McCormick takes shape, the parent company can intensify its clout in beauty and personal care.

The woman who built a billion-dollar soda brand on gut instinct -- not KPIs -- has some advice for every CPG marketer.

The social-first push for its new exfoliating products aims to make an "old" brand smell young again.