Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.

When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay …

Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.

Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?"

At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.

Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says

Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report.

AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce …

Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.