One audience is still fully targetable with premium travel messaging, while the other is drifting out of the category entirely or trading down hard.

Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.

Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.

Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't live up to the billing.

Spending on Mom rebounds but let's not call it a glow-up just yet.

Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.

Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day.

People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise.

You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell …

Gen Z appears most willing to relocate, with stronger population growth in cities such as Denver, Minneapolis, Austin and Philadelphia relative to older generations.