Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.

The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.

Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity …

Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.

A jolting 95% of businesses haven't seen ROI from their internal AI projects.

Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time.

Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.

If your brand strategy relies on making young people feel bad about themselves, it may be time to revisit the deck.

American consumers are losing billions to what can only be described as professionally engineered inconvenience.

Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In …