Food brands seemed to have the most fun with April Fool's Day this year.

The company admits progress is slow, but scores a hit with its Mind collection while defending its struggling Converse brand.

From adorable to kind of disgusting, brands are letting it rip for April Fool's Day -- the holiday every literal-minded journalist dreads most.

Katelyn Zborowski, who has been at Yum Brands for 10 years, most recently was a marketing exec at Pizza Hut.

Abercrombie & Fitch brand collaborated with singer-songwriter Gigi Perez on a cover of the iconic "Good Riddance (Time of Your Life)."

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand Prix as a result.

The vehicle represented a Japanese answer to the high-tech EVs from Tesla as well as Chinese automakers.

Gerry McGovern was behind Jaguar's new logo and a marketing campaign featuring a new brand identity with the theme "Copy Nothing."

Both know what it's like to be labeled "second best": Pippen, to former Bulls teammate Michael Jordan; soft drink Mr. Pibb, to Dr. Pepper.

Brenda Song, who is engaged to Macaulay Culkin, accused the airline of separating her and her young children on a recent flight.