by Ray Schultz on Dec 31, 1:41 PM
There were good and bad developments this year. Here are the ones that matter most.
by Ray Schultz on Dec 28, 1:52 PM
The good news is that email marketers will have new advanced technologies at their command. The bad news is that they may face GDPR-style legislation in the U.S.
by Ray Schultz on Dec 27, 1:04 PM
Millennials are more likely than other age cohorts to shop online. But they're traditional in one respect: They prefer paper greeting cards.
by Ray Schultz on Dec 26, 4:34 PM
Want to get out targeted emails and other forms of content? Deploy ABM tools, MarTech Today advises.
by Ray Schultz on Dec 24, 8:51 AM
There are both regulatory and marketing reasons to suppress email addresses, OPTIZMO advises in a new paper.
by Ray Schultz on Dec 21, 12:59 PM
A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports.
by Ray Schultz on Dec 20, 3:58 PM
From voice to AI, there may be some big changes in email marketing next year.
by Ray Schultz on Dec 19, 11:08 AM
There have been 21,162 data cases this year, an 87% increase over 2017, GDPRPLAN.com reports.
by Ray Schultz on Dec 18, 1:18 PM
Email is the second most utilized medium, Salesforce finds in this year's State of Marketing study. And most top performers sync their commerce systems with marketing emails.
by Ray Schultz on Dec 17, 2:15 PM
Firms fear their brands will be hurt by impersonation attacks -- but IT people are more concerned than marketers, according to a study.