by Ray Schultz on Nov 30, 4:56 PM
There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
by Ray Schultz on Nov 29, 3:37 PM
Sales were expected to be flat with last year, but stronger for the entire month of November due to earlier shopping by consumers.
by Ray Schultz on Nov 26, 10:00 AM
Savvy subject lines, good puns, the right repetition are among the moves experts recommended as best email practices.
by Ray Schultz on Nov 24, 4:07 PM
Adobe expects spending to hit $207 billion for the full season (Nov. 1 to Dec. 31), representing 10% growth YoY.
by Ray Schultz on Nov 23, 2:29 PM
The email complaint rate has risen even as unsubscribes have gone down, Validity reports.
by Ray Schultz on Nov 22, 3:56 PM
Shoppers are insecure about money. And some fill up carts simply to make themselves feel good - with no intention of buying, Brandwatch reports.
by Ray Schultz on Nov 19, 6:55 PM
Businesses are racing to catch up with rising customer expectations, two studies show.
by Ray Schultz on Nov 18, 3:30 PM
Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports.
by Ray Schultz on Nov 17, 3:52 PM
Mobile activities range from search to purchase to follow-up, Rightpoint reports.
by Ray Schultz on Nov 16, 5:25 PM
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email.