by Laurie Sullivan on Sep 30, 10:41 AM
Collaborative tests that began between ID5 and Sovrn and many publishers set out to prove there are privacy-safe ways to use data.
by Laurie Sullivan on Sep 29, 3:56 PM
Lunio, a company focused on click-fraud prevention, announced closing $15 million in Series A funding.
by Laurie Sullivan on Sep 28, 1:04 PM
Organic and paid search combined still dominate website traffic. SEO has become the highest converting channel for B2B companies, generating 2 to 3 times more revenue from search than any other channel, and 53% of consumers conduct a search before making a purchase.
by Laurie Sullivan on Sep 27, 12:58 PM
Despite inflation, 86% of consumers looking to shop for the holidays say brands could persuade them to spend more than planned. Here's what they said.
by Laurie Sullivan on Sep 26, 9:49 AM
During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia's military intelligence agency.
by Laurie Sullivan on Sep 23, 9:25 AM
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning to a "bunch of ad disapproval emails from Google for a reason known as 'Circumventing Systems." A bug in the ad system caused the snafu.
by Laurie Sullivan on Sep 22, 10:32 AM
Despite record-setting inflation rates and other economic challenges, shoppers still plan to spend the same or more than in 2021 for their holiday shopping, according to data released by eBay this week.
by Laurie Sullivan on Sep 21, 11:22 AM
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
by Laurie Sullivan on Sep 20, 12:40 PM
Consumers will soon be able to use Connected Stores technology including Caper Carts, Scan & Pay, Lists and Carrot Tags. Connected Stores will debut services similar to Good Food Holdings' Bristol Farms in California.
by Laurie Sullivan on Sep 19, 3:44 PM
The Never-Consent notification blocker works in the background to automatically opt out site visitors, and will soon become available across desktop, iOS, and Android devices in the Ghostery Dawn browser. It will launch first as a Safari extension from all cookie-tracking requests and GDPR pop-ups.