by Laurie Sullivan on Dec 30, 10:00 AM
It's impossible to predict the path of technology, but many have come close. As the year comes to a close, here are some predictions related to search, performance and more. Not my predictions, but from your peers.
by Laurie Sullivan on Dec 29, 9:44 AM
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection laws that apply to collection and processing of personal information.
by Laurie Sullivan on Dec 28, 3:23 PM
YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching the top 10 for global and U.S. campaigns.
by Laurie Sullivan on Dec 27, 8:00 AM
Bill Stratton, Snowflake's head of media, entertainment and advertising, says the term "cleanroom" does not describe how data is shared in a privacy-compliant way. That may change in 2023.
by Laurie Sullivan on Dec 23, 3:41 PM
As traditional and paid-media costs rise, SEO in particular has become the marketing channel to offer business insights across digital channels, including CTV, content, paid search, email and display.
by Laurie Sullivan on Dec 22, 12:16 PM
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites in Google's apps and extensions. Users downloading or updating the DuckDuckGo apps or Firefox, Chrome, Brave, or Microsoft Edge extensions will no longer see these pop-ups.
by Laurie Sullivan on Dec 21, 10:28 AM
Instagram and embedded tech on the sweater make it possible to see data about the devastating fires that impacted Spain in 2022. The data comes from the Spanish Ministry for the Ecological Transition and the EFFI and was gathered from Jan. 1-Nov. 1, 2022.
by Laurie Sullivan on Dec 20, 2:50 PM
Bill Gates voiced his opinion on the recent string of changes Elon Musk made to his newly acquired social network.
by Laurie Sullivan on Dec 19, 12:21 PM
Super Coffee CEO Jimmy DeCicco wanted to turn the company into a $100 million ecommerce business. "In January, we would spend to fill the funnel," he said, referring to the company's annual ad budget. The company has now shifted its D2C business to exclusively on Amazon.
by Laurie Sullivan on Dec 16, 3:24 PM
Marin Software recently reintroduced the company and its platform as MarinOne -- one place from which marketers can manage services such as LinkedIn accounts, Google Ads, display ads and native advertising.