Time Spent With Agency RFPs Essentially Unchanged
- by Joe Mandese @mp_joemandese, August 30, 2021
The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of an exclusive survey of 300 ad executives -- both advertisers and agencies -- fielded for Research Intelligencer by Advertiser Perceptions from July 6 to July 16. …
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