The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
It's not just because they're young and broke. They also see private-label groceries as reliable brands.
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
Snapchat and Instagram also among the most popular social media apps among teenagers.
The latest research from Piper Sandler shows teens cutting back a bit, in the first spending downturn since before the pandemic.
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands.
An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using
TikTok to search for restaurants and other information on the site.
Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
A deep dive into college students' behavior reveals pain, pleasure and panic at their ceaseless scrolling. Underneath all that, they're remarkably well-informed.
New retail research from ICSC details what younger shoppers expect from their favorite retailers.
Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey.
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% of boomers, while 47% of the younger group is
receptive to ads on streaming services vs. 28% of boomers.
Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each
group.
Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.
All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study.
The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines.
Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health.
Market and audience research firm GWI found that in advertising, 22% are interested in AI, but 18% are concerned about the technology.
Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies.
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz
Research study.
Reddit wants to help brands predict the future - for example, when a restaurant should offer lab-grown food, or a beauty brand should offer DNA-based skincare treatments or DNA-personalized vitamins.
A third space is defined as a place outside of work and home to relax, enjoy hobbies and escape the stresses of work.
While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.