After the cookie, beyond the channel, on the other side of demos and segments, there are just people.
Watch Videos from the EventThis year OMMA@Advertising Week breaks down the future of People-Based Marketing into four major elements: data profiling, programmatic platforms, AI and machine learning, influencer marketing. From finding people to leveraging automation and AI for reaching audiences with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a first-of-its-kind encounter with marketing’s future. Read More »
Tuesday AM Sept. 26th
Reaching the right person at the right time and place with the right message requires automated systems in targeting, buying and creative execution.
Tuesday PM Sept. 26th
The Data Forum explores how marketers and their agencies are assembling single-source-of-truth systems that allow brands to be ready for their customer needs no matter where they are.
Wednesday AM Sept. 27th
We will explore the many human-like faces of AI as it works its way throughout the marketing chain helping to bring to life people-based approaches.
Wednesday PM Sept. 27th
If content really is king, then the future may belong to the influencers. What aspects of influencer marketing can be amplified by technology, and how are third parties moving the needle for brands?
