Chipotle has brought back its Burrito Vault game in the U.S. and Canada, awarding over $2 million in prizes. Read the whole story

Brand will offer rebates for male pedicures nationwide, plus a nail salon pop-up in Philly April 8 providing in-person services. Read the whole story

As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing. Read the whole story

One of the U.K.'s best-loved value brands is headed to the luxury retailer. Read the whole story

"There's only room for one Ludacris in this world," intones a voiceover, "and it ain't gonna be your wellness routine." Read the whole story

Olympic gold medalist Caroline Marks will compete on the World Surf League Championship Tour while driving a 2026 Lexus GX. Read the whole story

"Madden NFL 2026," a football simulation game, is modified to reflect that fact. Read the whole story

Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday. Read the whole story

Long-term portfolio pruning is increasing profits, but CEO says prolonged conflict will simply add stress to already-pressured consumers. Read the whole story

What are the implications for advertisers of the recent trial that found Meta and Google (YouTube) liable for platform addiction? Read the whole story

Messi, Beckham, and Steve Carell. One group chat, 2.6 million followers. Lay's "scaled intimacy" is just getting started. Read the whole story

Taika Waititi directs BBDO's creative, which showcases the city's delights. Read the whole story