The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning. ...

The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. ...

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand. ...

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier. ...

As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes. ...

"The friendship between Wendy's and Girl Scouts of the USA is even sweeter this year with two ways to experience a Thin Mints Frosty," said Lindsay Radkoski, U.S. CMO for The Wendy's Company. ...

Burger King is encouraging consumer insights by directing comments directly to Tom Curtis, president, Burger King US & Canada. ...

Quinones's appointment is part of a broader string of senior leadership investments at LERMA/, including the additions of Paco Conde (Chief Creative Officer) and Josh Archer (Chief Data Officer), underscoring the agency's continued expansion. ...

"The FTC has offered no coherent explanation -- none whatsoever -- for why its investigation into 'advertiser boycotts' is not just a naked effort to penalize protected First Amendment activity," Media Matters argues. ...

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% "supported by a ...

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company's ongoing investment in subscription models. ...

The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets. ...

Ed Hallam takes reins as executive creative director. ...

By combining media, creative expertise, the pair aim to increase brand performance. ...

Rather than focusing solely on brand visibility, Ford will use its status as Official Vehicle to provide resources, career coaching and leadership development to rookies and second-year players. ...

As part of the recognition the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations. ...

After a rapid sellout last fall, Pepsi Prebiotic Cola joins the company's permanent beverage lineup. ...

Broadcast and cable rose month-to-month, while live, legacy TV networks and streaming platforms continued their share trends, respectively, of overall decline and ascending year-over-year, according to Nielsen's Total TV/Streaming Snapshot. ...

Consumers aren't looking for brands to fix everything, but to understand the mood without making it worse. ...

The appointment is part of a broader restructuring of Attivo's U.S. leadership team. The firm also said it would be unveiling soon a new media network that will fall within Savic's purview. ...

Frida's Mardi Gras float sports the phrases "Show us what your boobs can do" and "Boobs deserve better than beads," ...

Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes. ...

Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens' data. ...

Retailer links fashion and country culture as it looks to sustain marketing-driven mojo. ...

Visa aligns with the human journey of athletes. ...

Aimee Gerry and Eric Morse help brands maximize their advertising impact. ...

The year-long effort targets fans across digital platforms and match-day experiences. ...