Single-sourcing has been described as "the white whale of our industry" -- the thing we're convinced we can do, but no one seems to get it quite right. In truth, there's a lot of idiosyncracies to making content work in multiple channels from a single-source. It can be done, but pitfalls abound. In this session, you'll learn some of the theory behind single-sourcing, what to look out for, how leading organizations are doing it, and how you can move your content team forward.

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Join Acceleration as we help demystify how marketers can strategically implement AI for greater media and marketing performance. You’ll learn how to:

- Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value.
- Build strong data and tech foundations that support connected & scalable AI use cases.
- Leverage AI to prepare for cookie loss and to scale the impact of 1PD.
- Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips.

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Advertisers need to change with the rapidly moving marketing landscape or risk getting left behind. Brands can no longer afford to treat their awareness and performance campaigns as separate entities. Instead, advertisers of every size and maturity must adopt a full-funnel integrated marketing approach, blending cost efficiency with sophisticated measurement at every stage of the customer journey.

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The Connected TV (CTV) landscape is booming with innovation. Are you taking advantage of its full potential to drive growth? Join brand and media experts from shopper intelligence leader, Catalina, as they share case studies and explain how agencies and brands can leverage the latest CTV trends to drive growth. Learn how to overcome the hurdles of shifting your media budgets from linear to CTV and design actionable strategies tailored to meet your goals.

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For years, the summer doldrums meant lazing by the pool, no new shows, and a lull in advertising efforts. And while that first one is never going away, it’s the other two that have changed dramatically. Today, savvy advertisers are using the long-forgotten, late-summer season to launch sizzling campaigns and generate holiday-sized impacts mid-year. And with new tools and strategies, replicating these successes is easier than getting a sunburn at the beach.

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