The Path to AI-Powered Growth: How Marketers Can Become AI-Ready

Join Acceleration as we help demystify how marketers can strategically implement AI for greater media and marketing performance. You’ll learn how to:

- Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value.
- Build strong data and tech foundations that support connected & scalable AI use cases.
- Leverage AI to prepare for cookie loss and to scale the impact of 1PD.
- Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips.

Speakers:
Adam Alter, Managing Director, Acceleration North America
Nadia Carta, Head of Data Transformation, Google
Jim Kensicki, Executive Director, US at GroupM Nexus
Johnny Won, Global Head of MAD Tech & Ops, EssenceMediacom