Ed, in AU proximity and vision of a billboard was around 35% ... may have changed.

Good point Wayne with ... "But wait -- there is more -- although probably not directly connected to this deal. Political comedy -- (and commentary?) -- could be on the block."

I thought that the Political jokes were primarily generated within the White House.

"Impression Multiplier" seems to be a fancy way of saying "BS Factor"

To expand on Ed,"s point, this latest IAB measurement document and the chart referenced contain basic media measurement flaws and contradict the evolution, principles, definitions and metrics derivations of OOH measurement well established by OOH JICs globally over the past 20+ years.  These are embraced by GeoPath in the US and were initially developed by ROUTE (formerly Poststar in the UK). I sat on the technical committees of both organisations.  
It does however echo the fundamental flaws contained in the recently released IAB's Retail Media Measurement Guidelines notably regarding the section on OOH, including DOOH, measurement.  These flaws were formally brought to IABs attention by several industry experts but were summarily ignored despite offers to review and discuss the basic errors and consequently protect retail media from the IAB's missteps.
So Joe, with respect. the proper headline should unequivocally be, "Digital OOH Measurement?  Ignore the IAB!" 

As expected, reporting on whether the person who was "present" actually saw the ad is "optional". What a surprise.

"In this reporter’s memory, most of those claims received fairly widespread circulation."

Then you have a partisan Democrat memory.

The Hunter Biden laptop story was censored in October 2020, and was falsly claimed to be Russian disinformation.

Ed: Fair comment.  You are more polite than this British Bulldog! 
It does appear overall that your assessment confirms the weak and I suggest often deliberately confusing state of TV/Video Audience Measurement and the resulting conflicting Metrics here in the US.  This is especially regarding planning versus trading databases, and their influence on the media agency and seller "partnership" including the whole area of Principal media buying! 
Real media JICs driven and supported by the media agencies in collaboration with the sellers would substantially help aleviate many of the fundmental concerns that we have conisitently raised and whose resolution are so vital to more effective brand campaigns. 
Wayne: Delighted for you to expand on these positions.  Truth matters.  

Great analysis Barbara!

Sure, if being a Nazi is a breath of fresh air, then Jew-hater Zamdani is your anti-semite.

Tony, a clarification about my position. I wouldn'rt say that the agencies are "beholden" to the sellers suggesting that they are making bad buys and not doing their clients justice just to appease the sellers. Not at all. However, it's pretty clear that in the absence of client involvement at the brand manager and CMO level, the agencies --who'se fees are constantly crunched by client bean counters make the best of a bad situation and work with the sellers  for mutual benefit--client and seller benefit, that is. That means that when a seller has a problem--a sudden cancellation of lots of TV GRP time and a need to quickly monetize the now unsold time---the buyers will often be reasonable about the CPMs they are willing to pay while still getting a good discount for their clients.. It goes the other way, as well. When a client has a problem, the seller will often bend enough to help out. Again, a good example is a sudden need by the client to opt out of part of an upfront deal over and above what terms were contracted for.

In other words both sides understand the other's problems and work together to solve them, rather than the buyers always looking for the absolute lowest CPMs or other ways to screw the sellers. 

I will add that in "TV" at least, the sellers are largely in control as they see all of the action and can plan their offerings accordingly. They also control the rating survices and the "JIC" --the latter in an effort to  a) keep the pressure on Nielsen and b) to allow individual sellers add-on "alternative" metrics of their choosing as opportunistic sales promotion tools. In this regard the buyers, understanding the networks' problems and goals, go along with them as the buyers are still free to use or not use the "alternative currencies"--so their clients aren't injured by this refinement and, perhaps,  are helped by it..   

Why I don't listen to the news daily like only an hour or 2 at most depending on the week which is 6 or 7 hours M-F. I only listen for the weather for local TV with a story before the weather and sometime sports highlights but that is about. Since Spectrum News was just added almost 2 months ago I do watch some news stories although outside local weather on The 1's their take on Local On The 8's from The Weather Channel, I wouldn't call it local laegely just national & international news stories with just 1 minute 30 seconds at the top & bottom of the hour and minute at 15 to 45 just enough for a clip or sound bite for a story.

Ed: Exactly!

Wayne: This OpenAP "Multi-Currency Certification Committee, M-CCC" initiative, owned by the networks, is unequivocally NOT a JIC and as Joe Mandese suggested has serious conflicts of interest which JICs avoid due to their structure, procedures and processes.  Please read the White Paper I co-authored with John Grono on the "Ten Cornerstones of JICs/MOCs" published by Media Post with a subsequent updated version in ESOMAR's Research World. It was based on their evolution and cost effective success worldwide established over many many years, in many countries across all major media.  
For you and Media Post to continue to formally "recognize" this shameful masquerade by OpenAP does not reflect the typical journalistic quality, honesty, anlaysis and truth your readers expect. 
That this US industry TV/Video measurement farrago is being supported by the global media agencies, who know so much better and fully participate in REAL media JICs around the world, does them no credit.  As such it points to Ed Papazian's position that the media agencies in the US market are beholden to the sellers. Advertisers, please take note!'
The global media research industry has long understood that certifications and/or audits (as technically and thoroughly executed by MRC) need to be executed to "Guidelines" not so called "Standards" which usually completely fail to meet the very definition and strict requirements of "Standards". 
Media and Audience Measurement has come a very long way over the past many years notably in Europe. The US needs its leading trade media publication to encourage meanigful research quality, reliability and progress and call out the misguided shams! 
BTW: "Currency" for any entity is singular! It avoids the chaos and disruptions of the "alt-currency" measurement scenario, "what metrics do you want, how much money do you have?"  JICs provide each media in each country an industry agreed trading currency - singular!  Buyers and sellers do use anciliary "alt" data to enhance The JIC Currency metrics as deemed meanigful for the brand campaign to help optimize potential outcomes. 

Gosh.   Next thing will be reporting when you have gone to the toilet ... location, duration etc.

Thanks Barbara. I am an independent/Democrat who would like to see the party move to the center, where polls show the majority of voters are situated.

Well, many Dems would prefer a "centrist" like Mikie Sherill. And I agree that most of his ideas are not achievable. So it was nice to agree with you, Ron! 

Good one, Maarten. I agree. There's much too much interest in how the content is transmitted or received and too little on what type of content--or mode of communicationion is involved. To me If it's seen on a TV set's screen that's good enough whether it is a linear TV or CTV presentation; if its audio content, then why is AM/FM radio different from "digital audio"? etc.

I think Mamdani's victory is being over analyzed. He defeated a weak opponent (Cuomo) using the Trump playbook (promise fast solutions for a collection of grievances) adapted to New York.  Whether those solutions are realistic and achievable is adoubtful, just as Trump has been unable to deliver his promises.

This is the same Laura Loomer who recently said "if you don’t have white people in your commercial, I am not buying your product."  (https://x.com/LauraLoomer/status/1941234633527656871)

I am hopeful that the Supreme Court will brush this off as another frivilous lawsuit from a deranged racist with too much money... not unlike our current President.

Ok, Tony, I'll defer to you on this one.Have at it.

Love it!

Wayne, how many of those advertisers who Linda "brought back"returned because of Musk's threats to sue them or other types of pressure due to his close association with Trump?

gracias, George!