Ask Ramon Soto anything! The CMO from Northwell Health will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-native strategy beats cross-platform repurposing, and why brands that chase trends will always lose to those that build cultural fluency.

McAfee's Head of Integrated Search writes, "We've brilliantly confused measurement with understanding. Behavior logged is not character understood, and data collected is not desire known."

Maureen Holden explains how the iconic Miami hotel uses guest data and AI to personalize at scale and why knowing when not to use data is the smartest marketing move of all.

At our QSR Summit in Savannah, leaders from Noodles & Co, Church's Chicken, Blaze, Hungry Howie's, Dunkin' unpacked how brands are differentiating, building communities, driving LTOs, empowering local operators, and turning fans into advocates.

Ask Ramon Soto anything! The CMO from Northwell Health will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Built in just 10 months and once Miami's tallest building, this legendary hotel allegedly hosted Al Capone's secret gambling ring and speakeasy on its 13th floor before becoming a WWII military hospital.

M+C Saatchi Performance's Managing Partner writes, "If your search strategy still starts and ends with keywords, you're already behind. The rise of LLMs is forcing a shift from optimizing for clicks to optimizing for inclusion."

Every brand chases culture. Few know how to earn it. Sonia Pirolo reveals how Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center.

Ilona Ritoch shares her take on why patient stories beat dry data, how to balance predictive analytics with real-time optimization, and why compliance isn't the enemy of creativity in pharma marketing.