INFLUENCER MARKETING
by Laura Elliott on Apr 25, 3:07 PM
Brands can use micro-influencers as low-cost options to connect with tightly defined audiences.
STRATEGY
by Aaron Paquette on Apr 24, 3:14 PM
Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential.
by Charlotte Pratt on Apr 23, 12:27 PM
To glean all the advantages of licensing with brands outside of your conventional wheelhouse, a la the Barbie franchise, consider applying these strategies.
SUSTAINABILITY
by Greg Wamsley on Apr 22, 12:22 PM
While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activations?
BEVERAGES
by Simon Yoxall on Apr 19, 4:40 PM
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.
STRATEGY
by Brad Godwin on Apr 18, 3:20 PM
A cohesive narrative, woven seamlessly across various touchpoints, shapes the identity and perception of a brand in the minds of shoppers.
STREAMING
by Danny Weisman on Apr 17, 1:45 PM
Netflix and Amazon are currently hungry for early adopters to test out the kinks, and are willing to cut sweetheart deals to get them.
HOSPITALITY
by Harvey Chipkin on Apr 16, 1:53 PM
Checking in with TJ Abrams, who has the newly established title of vice president of wellbeing for Hyatt.
GEN Z
by Aaron Paquette on Apr 15, 12:21 PM
With college costing more than ever, yet yielding fewer financial rewards, increasing numbers of young adults are instead picking up a hammer or wrench.
LEGAL
by Christopher Wlach on Apr 10, 11:05 PM
The past decade has seen the law nose its way into the ad world. Perhaps the biggest driver is the industry's embrace of digital and data-based advertising.