STRATEGY
by Tim Burke on Apr 30, 3:28 PM
Legacy CPG brands that want to compete with D2C brands can identify and leverage an existing community receptive to them.
STRATEGY
by Ivan Tafur on Apr 30, 11:46 AM
At the core of every marketing, advertising or communications campaign is the same, basic human desire: to connect.
DATA
by Pam Erlichman on Apr 29, 2:43 PM
Instead of fear, marketers will be much better served to take a different approach to the new policy, looking at it as an opportunity for game-changing progress.
AUTOMOTIVE
by Alex Giannikoulis on Apr 26, 3:03 PM
Everyone will become passengers in autonomous cars, which will rewrite the paradigm of what's a possible in-car activity.
ADVERTISER-AGENCY RELATIONSHIP
by Brad Backenstose on Apr 26, 1:59 PM
The trend gives advertisers more options for building bespoke planning and buying models, and agencies new ways of providing value.
RETAIL
by Diego Burdi, Paul Filek on Apr 25, 1:06 PM
Among our tips: Envision your customer's journey, and find the story at the heart of your brand.
STRATEGY
by Oliver Yonchev on Apr 25, 11:08 AM
Most viral successes aren't the result of multimillion-dollar media budgets, but instead relevant, smart, timely creative, distributed in a social-first way.
STRATEGY
by Mobs Robertson on Apr 24, 2:22 PM
You can't know everything. But in a world of never-ending content creation, you might have to know about anything. Here's how to learn fast.
DIRECT-TO-CONSUMER BRANDS
by Gerard Keely on Apr 24, 1:40 PM
Hang on to that funnel -- and other tips for brands aiming to follow a D2C ecommerce model.
TECHNOLOGY
by Neil Patel on Apr 23, 3:02 PM
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success.