Google released a guide today that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run.

The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.

Reddit CEO Steve Huffman outlined the company's new labeling system for bots, expanded spam removal, and selective human verification measures - part of how agentic will rebuild the internet for advertisers.

Following a rush to beat OpenAI to an IPO and a judge's decision to halt a supply-chain risk designation, a data leak revealed Anthropic's next powerful AI model, which the company said is a "step change" and called the "most capable model to date."

In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.

It makes sense for OpenAI to focus on products and tools that will matter most to investors as the company prepares to go through an initial public offering.

OpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to a different type of experience.

Google has begun working with Kroger Precision Marketing to integrate the retail giant's first-party shopper data into YouTube and Google's third-party inventory.

Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent for the Chrome browser that understands multimodal inputs.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.