Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV series.

The collaboration establishes a new standard for performance-driven audience marketing through generative AI, as more targeting platforms use AI to move beyond third-party cookies and legacy models.

Marketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers felt very aligned with their company's finance team, while 26.7% felt aligned.

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.

There has been so much discussion about the future value of websites that after seeing this patent it all makes much more sense.

Across all categories and AI platforms tracked in Tinuiti's "AI Citations Trends Report," share attributed to social media rose from October to January, topping 9% in the first month of the year.

It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the sites will not disappear. AI structured data will take them over. Here's what marketers need to know.

OpenTable today announced the launch of a media network to help advertisers tap into the data points it collects. Advertisers pay for seated guests in campaigns with spend directly tied to when diners book and dine at the restaurant connected to campaign performance, according to information provided by OpenTable's Media AI chatbot.

Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go out on its own once again.

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.