After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new ways to buy ad space and measure the impact of campaigns.

How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.

As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the emotional responses from AI?

Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts.

The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 at $53.52.

AI data models are making ad targeting more accurate, providing the ability to build out advanced behavioral frameworks.

Top Reddit search-term data gathered via Pacvue through technology from clickstream data provider Datos shows the most popular search queries on the platform ranked from most-searched term to least-searched.

Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the company's new AI hub.

DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected - spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain advertisers' budgets.

The YouTube Music extension in Google Gemini would provide the ability to play, search, and discover songs, artists, playlists and more.