Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.

Optimism about the future is steady for young women. Young men are less upbeat.

Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.

More than a third of U.S. adults say they have boycotted a brand for social reasons.

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.

Your audience knows you are targeting them and they are not running for the hills.

AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.

AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.

Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a …