by Rob Williams on Apr 2, 12:47 PM
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.
by Rob Williams on Apr 1, 12:28 PM
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.
by Rob Williams on Mar 31, 8:00 AM
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and …
by Rob Williams on Mar 30, 1:27 PM
LGBTQIA+ consumers are clicking on ads, buying products and generally treating social feeds like a mall that never closes.
by Rob Williams on Mar 27, 12:42 PM
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
by Rob Williams on Mar 26, 12:59 PM
Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover.
by Rob Williams on Mar 25, 12:20 PM
Only 35% of marketers passed a basic test of core marketing concepts, according to researcher Ipsos.
by Rob Williams on Mar 24, 8:00 AM
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
by Rob Williams on Mar 23, 8:00 AM
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
by Rob Williams on Mar 20, 8:00 AM
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.