Username
Password
Remember me
Forgot your password?
Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by way of modern podcasts. ...
For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%. ...
Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame. ...
They are afraid the Wayback Machine is serving as a back door for AI content scrapers. ...
Most firms that create content are increasing their budgets this year, Canto and Ascend2 report. ...
Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" colu ...
While nearly "half of all consumers worldwide order fried chicken when dining out at least occasionally," Malaysia has all others beat in order frequency. ...
With "Breaking Up with the Blues" ads, the retailer is banking on what people love about real stores. ...
Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. ...
We're celebrating 3x ROAS while revenue tanks. If that doesn't tell you something's broken, nothing will. ...
Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection. ...
Behaviorally, people listen to podcasts when doing other things, and maybe the act of skipping is more of an interruption to that behavior than it is worth. ...
Marketers have been calling out AI "slop" found in articles, blogs and social media posts. But there is an accompanying new acronym: AI;DR - short for "AI, didn't read." ...
Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead. ...
WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount. ...
Ahead of the ANA's annual media conference, I spoke with the event's host - and Bayer Consumer Health's - Maria Givens about some of its big themes, including AI, in-housing and more. ...
Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes. ...
Red Sift studies three major cities - Boston, New York and Washington - to assess their DMARC enforcement. ...
"The FTC has offered no coherent explanation - none whatsoever - for why its investigation into 'advertiser boycotts' is not just a naked effort to penalize protected First Amendment activity," Media Matters argues. ...
It's time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines and find what they need online. ...
Real marketing power comes from passions, behaviors, and mindsets -- not birth years. ...
According to research, democracy works best in places where people actually want to sing together. ...
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE (US Immigration &am ...
Roku has 50% market share - substantially more than Amazon Fire TV, Google TV and Apple TV. Some say its performance is all about platform neutrality. ...
"CIA" premieres Monday, February 23 on CBS and "M.I.A." just announced a spring premiere date of May 7 on Peacock. ...
Editor Ken Fisher calls the incident a "serious failure of our standards." ...
Winning brands treat segmentation as the foundation of their "audience-led" approach, deeply understanding and serving customers of all kinds. ...
Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Beavis. ...
Earlier in the same meeting, BetMGM was praised for its reachout to possibly troubled players. ...
The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out. ...