Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine in order to help prevent the …

The U.S. connected TV (CTV) advertising marketplace already rivals a major network daypart and is expanding fast, according to updated projections from eMarketer. And while …

Parler, the extreme right-wing micro-blogging app that surged in the days leading up to and following the election, already appears to be wearing out, according …

For all of Madison Avenue's focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is …

Only 10% of advertisers and agency media planning and buying executives surveyed by the IAB last month say their ad budgets for 2021 are firm …

I've been analyzing television research and programming for more than 30 years, and have always prided myself on being able to keep on top of …

By 2025, digital media will account for 70% of all ad spending worldwide, according to a new long-range projection released as part of Magna's just-published …

The top challenges to influencer marketing include the lack of measurement (79%) and ROI (76%), according to findings of a new member survey conducted by …

The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end …

Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note heading …