IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
- by Joe Mandese @mp_joemandese, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives surveyed by the Interactive Advertising Bureau last month say their ad budgets for 2021 are firm for the entire year, while 39% say they are "ballpark" and 19% say they are flexible for the entire year.
Those are among …
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