Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
- by Joe Mandese @mp_joemandese, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end forecasts released today.
WPP's GroupM published the greatest upward revision, improving its 2020 global at outlook by 6.1 percentage points from -11.8% projected in …
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