- Passport Not Required: Global Content Surges Across Streaming Libraries
Research Intelligencer, Robert Williams - Thursday, March 5, 2026
Netflix and Amazon Prime Video appear to be leading the charge towa ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Robert Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Robert Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Plan
Research Intelligencer, Robert Williams - Monday, March 2, 2026
Broadcast television still delivers unmatched reach trust and influence across every scre ...
- Americans Aren't Shocked By Targeted Ads, 88% Expect Them
Research Intelligencer, Robert Williams - Friday, February 27, 2026
Your audience knows you are targeting them and they are not runni ...
- AI Is Your New Media Intern, Shopping Assistant And Existential Crisis
Research Intelligencer, Robert Williams - Thursday, February 26, 2026
AI is becoming part of the infrastructure for brand discovery and compariso ...
- Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack
Research Intelligencer, Robert Williams - Wednesday, February 25, 2026
AI literacy is becoming cultural literacy, making brand presence inside AI ecosyste ...
- Welcome To The 26%: How Brands Can Win When Loyalty Is On Sale
Research Intelligencer, Robert Williams - Tuesday, February 24, 2026
Seventy four percent of the average grocery cart is made up ...
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks
Research Intelligencer, Robert Williams - Monday, February 23, 2026
Netflix's global reach is closing in on 1 billion people, with 3 ...
- Media Is Still Main Character For CMOs, Now With Algorithms And Bigger Budgets
Research Intelligencer, Robert Williams - Friday, February 20, 2026
CMOs now expect media to drive growth, relevance and transformation all ...
- Audiences Embrace AI For Discovery, Not Deception
Research Intelligencer, Robert Williams - Thursday, February 19, 2026
Consumers feel informed and optimistic, but they are also alert, cautious a ...
- Media Strategy Now Lives In A Gray Area, Where The Fun Starts
Research Intelligencer, Robert Williams - Wednesday, February 18, 2026
The smartest media strategies will balance automation and humanity, scale and specificit ...
- Future Is Chaotic, Creative And Still Very Much A Branding Opportunity, VML Says
Research Intelligencer, Robert Williams - Tuesday, February 17, 2026
Consumers aren't looking for brands to fix everything, but to understand t ...
- Americans Like AI At Work, Distrust It In Ads, Aren't Thrilled About ChatGPT Selling Them Sneakers
Research Intelligencer, Robert Williams - Monday, February 16, 2026
Nearly two thirds of Americans say having ads in AI search resul ...
- Super Bowl Ads That Actually Sold Stuff, Not Just Vibes
Research Intelligencer, Robert Williams - Friday, February 13, 2026
Pringles led the pack with the biggest bump in purchase intent amo ...
- FAST Channels Growing Fast: Metadata, Not So Much
Research Intelligencer, Robert Williams - Thursday, February 12, 2026
Rating information, crucial for brand safety, is often missing from FAST programm ...
- CTV's $7.4B Oops: When Your Data Has A Book-to-Bill Of Anyone's Guess
Research Intelligencer, Robert Williams - Wednesday, February 11, 2026
As much as 40% of open-web CTV spend may be wasted becau ...
- TV Isn't Dead, It Just Learned Programmatic And Hired AI
Research Intelligencer, Robert Williams - Tuesday, February 10, 2026
Everyone agrees AI is transforming TV advertising, but fewer than one-third ...
- Liquid Death Wins The Super Bowl, At Least On Google
Research Intelligencer, Robert Williams - Monday, February 9, 2026
Viewers responded to the beverage brand's commercial by doing what modern audienc ...
- CMOs Are Optimistic, Budgets Are Rising, AI Has Entered The Group Chat
Research Intelligencer, Robert Williams - Friday, February 6, 2026
Media has become the connective tissue between brands and consumers in ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Robert Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- Super Bowl Moves Wallets As Efficiently As It Moves Ratings
Research Intelligencer, Robert Williams - Wednesday, February 4, 2026
Food and drink, parking and lodging see nearly double the lift ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- Ad Spend Is Back, AI Is In Charge And No One's Quite Sure Who's Driving
Research Intelligencer, Robert Williams - Friday, January 30, 2026
IAB's 2026 Outlook predicts faster growth, bigger bets on AI and ...
- CTV Is Ready to Grow Up, But Marketers Still Want Receipts
Research Intelligencer, Robert Williams - Thursday, January 29, 2026
More than a third of marketers say they can't prove incremental retu ...
- AI Just Stole The Purchase Funnel And Isn't Giving It Back
Research Intelligencer, Robert Williams - Tuesday, January 27, 2026
Discovery, consideration and even purchase are increasingly happening inside AI interfaces, oft ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- IAB's AI Disclosure Rules Seek To Calm Regulators, Consumers
Research Intelligencer, Robert Williams - Thursday, January 22, 2026
Eighty-two percent of ad executives believe Gen Z and millennials feel positi ...
- Five Creative Signals Advertisers Should Watch Ahead Of Super Bowl 2026
Research Intelligencer, Robert Williams - Wednesday, January 21, 2026
Distinctive brand assets now deliver significantly more impact than star appearances alon ...
- Bots, Bad Clicks Quietly Siphon Billions From Digital Ad Spend
Research Intelligencer, Robert Williams - Tuesday, January 20, 2026
Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs a ...