- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- Tariff Reversal Could Trigger More Ad Dollars
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Consumer technology and automotive sectors were cited as having "pulled back" t ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
MediaDailyNews, Joe Mandese - Thursday, February 12, 2026
Effective with today's release, PQ Media joins MediaPost's composite of reputable glob ...
- Charter Shows Rare Q4 Video Gains - What About Long Term?
TV Watch, Wayne Friedman - Tuesday, February 3, 2026
Charter Communications made a rare improvement recently in its business by combini ...
- NFL Bans Prediction Market Super Bowl Ads
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
Prediction-market ads have not been allowed on NFL broadcasts all season. The ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- Not Just Netflix, YouTube: Lest We Forget All Digital Video
TV Watch, Wayne Friedman - Tuesday, January 6, 2026
Streaming TV's slow-moving legacy media growth is compounded by rapid growth ...
- Local 2026 Advertising: +24% On Big Political Gains
Advanced TV Insider, Wayne Friedman - Wednesday, December 31, 2025
Core local TV ad spend is expected to slip 1%, mainly d ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Friday, December 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- The U.S. Ad Outlook, A New Industry Composite
Planning & Buying Insider, Joe Mandese - Wednesday, December 17, 2025
Following the demise of two of the Big 4 hold co.'s publ ...
- This Just In... Why I'm Adding WARC To The Global Ad Consensus
Planning & Buying Insider, Joe Mandese - Thursday, December 11, 2025
Because just like nature, trade reporters abhor a vacuum, and the demi ...
- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
MediaDailyNews, Joe Mandese - Monday, December 8, 2025
"The global economy has had something of a reprieve this year," writ ...
- Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2025
The forecast, one of two remaining agency holding companies issuing one f ...
- The Last Hold Co Forecasting Brand Still Standing
Planning & Buying Insider, Joe Mandese - Tuesday, December 2, 2025
If you had told me a year ago that it was goi ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Amid A Changing Of The Ad Forecast Guards, A New Player Steps In
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
On the cusp of its merger with Omnicom, Interpublic is not releasi ...
- LinkedIn Ad Spend Forecast To Surge Through 2027
MediaDailyNews, Colin Kirkland - Tuesday, October 21, 2025
LinkedIn has been projected to see ad revenue surges through 2027, accordi ...
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
MediaDailyNews, Joe Mandese - Monday, October 20, 2025
Global media costs have risen half a point to an annual inflati ...
- Billions Of Dollars Invested In AI Deals And Hubs Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
This week, financial investments from WPP Group, Google, Salesforce and others contin ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- WBD Ad Declines Forecast To Accelerate, -17% In Q3
Television News Daily, Wayne Friedman - Tuesday, October 7, 2025
WBD's global TV network ad revenues are estimated to sink 17% ...