- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- Stats Drive Home TV's Streaming-Driven Sea Changes
MediaDailyNews, Karlene Lukovitz - Friday, December 22, 2023
Surveys provide a snapshot of a revolution. ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- More Streaming Bundling Competitors For Roku: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Expect more streaming platform aggregators to take on companies like Roku ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
Research Intelligencer, Robert Williams - Monday, December 11, 2023
Digital channels will capture a bigger portion of total media spending ...
- How Brands Will Create Content In 2024
Search & Performance Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...
- Navigating the Future of Commerce - 2024 Predictions
MAD, Paul Williams - Wednesday, December 6, 2023
The ability to build unique and self-contained media placements that integrate seamless ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- U.S. Pay-TV Subs Outnumbered By Streaming Services For The 1st Time
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Cord cutters and cord nevers are pegged to reach 144 million, vers ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- A Data Frenzy At Microsoft Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...