Measuring Brand: Navigating Video's New Terrain

Advertisers need to change with the rapidly moving marketing landscape or risk getting left behind. Brands can no longer afford to treat their awareness and performance campaigns as separate entities. Instead, advertisers of every size and maturity must adopt a full-funnel integrated marketing approach, blending cost efficiency with sophisticated measurement at every stage of the customer journey.

What we’ll cover:

- The market shift from separate and distinct performance and brand advertising campaigns into a full-funnel integrated marketing approach that drives both brand and demand.

- Discover how the rising trend of media consumption away from linear TV and toward a growing array of ad-supported, technology-enabled streaming platforms impacts the way brands buy media.

- Explore and investigate how new tools, including Marketing Mix Modeling (MMM) and Brand Equity Tracking, can give advertisers decision-making confidence in a rapidly evolving world

Speakers:
Harry Browne, VP, Client Strategy & Analytics
Hanah Choi, Vice President, Client Strategy & Analytics

Join Tinuiti’s Client Strategy experts as they navigate through the maze of brand measurement in this new environment, providing you with actionable insights to optimize your marketing strategies and drive tangible results. Whether you're a seasoned marketer or just starting out, this webinar is your gateway to mastering brand measurement in the ever-evolving video landscape.