Conquer Connected TV: Proven Strategies for Growth

The Connected TV (CTV) landscape is booming with innovation. Are you taking advantage of its full potential to drive growth? Join brand and media experts from shopper intelligence leader, Catalina, as they share case studies and explain how agencies and brands can leverage the latest CTV trends to drive growth. Learn how to overcome the hurdles of shifting your media budgets from linear to CTV and design actionable strategies tailored to meet your goals. In this session you’ll discover how to:
- Capitalize on the latest trends: Amplify your reach by leveraging the surge of free, ad-supported streaming (FAST) services and the integration of CTV into Retail Media Networks (RMNs) omnichannel solutions.
- Supercharge your TV targeting: Master performance marketing techniques to hyper-personalize your messaging and amplify in-store shopper marketing campaigns.
- Measure what matters: Fine-tune your campaigns in real time with advanced analytics and omni-channel measurement strategies.

Speakers:
- Michael Haygood, Senior Director, CPG Omni-Channel Solutions
- Ashley Hoeg, Team Director, Media and Data Solutions