Single Sourcing Content: A Path Forward

Single-sourcing has been described as "the white whale of our industry" -- the thing we're convinced we can do, but no one seems to get it quite right. In truth, there's a lot of idiosyncracies to making content work in multiple channels from a single-source. It can be done, but pitfalls abound. In this session, you'll learn some of the theory behind single-sourcing, what to look out for, how leading organizations are doing it, and how you can move your content team forward.