Journalists form working relationships with PR people, but most will reject irrelevant pitches. ...
Today's Opinions
Looking for motivation to spend more on CTV, 51% of media buyers want "improved audience targeting and verification." ...
Savelli: Breakfast presents "a marketing conundrum: We have the price value, but we don't get all the credit for it!" ...
Missouri's AG wants tech platforms to let users "choose their own content moderators rather than being forced to rely on the biased algorithms of monopolistic tech giants." ...
Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds. ...
How do you build a creative career while balancing the demands of real life-parenthood, passion projects, and everything in between? In this episode of Brand Insider: BTS, Nicole Stetter shares with Lisa Singer her unconventional journ ...
Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes. ...
Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines. ...
Resale isn't merely another distribution channel -- it's a hidden data goldmine that most luxury houses aren't properly excavating. ...
Footwear's third-largest player eyes freedom from Wall Street -- and tariffs -- in what could be retail's boldest pivot of the year. ...
For Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded TV sets. But there is more. ...
Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they're good ...
When "The Conners" ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018. ...
Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. ...
Access to records and sources is the biggest challenge, the Collier Prize reports. ...
Is AI the solution to all consumer insight problems, or a semi-reliable "direct report" that can only take on a few basic tasks? Or is it a merchant in "snake oil" that should be approached wi ...
The current U.S.-Canadian relationship is akin to a messy divorce -- and we're the kids caught up in the consequences of that. ...
The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects. ...
Two tips: Be more purposeful in your content, and hold the sales pitch. ...
Most people check their email every day, but more for work than marketing content, ZeroBounce reports. ...
The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don't like it. Say hello to a 100% tariff. ...
As next week's Upfronts draw near, the news of which shows will return next season and which ones will not has been trickling out for a number of weeks. ...
Revenue increased to $393.1 million at the publishing subsidiary. ...
Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo. ...
Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity A ...
It's a wrecking ball aimed at a system Trump doesn't understand -- and likely resents. ...
"Based on our observations during strained economic periods, people continue to pursue out-of home experiences, and they tend to prioritize value and affordability," Cinemark CEO Sean Gamble says. ...
Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards. ...
What does Joe Biden want? That's the question that comes to mind as he prepares to appear on "The View" on Thursday. ...
It's time to stop thinking in banner ads and start designing rabbit holes worth falling into. ...
