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Consumers want deals, and businesses are trying to supply them. ...
Strategic reset from idealistic brand "purpose" to actionable brand "promise" is evolution of what brands commit to delivering. ...
"It's ranked by the World Health Organization in the top 10 most disabling conditions," according to OCD-specific telehealth provider. ...
A real-time streaming architecture is being developed as the next step for multi-agent systems, allowing autonomous AI agents to act as personal shoppers on behalf of consumers and carry out business tasks and transactions. ...
Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- TheBrief.ai's Tammy Nam -- to get the skinny on their business model, how they differentiate fr ...
On the plus side, Gannett is partnering with Microsoft on the launch of its Publisher Content Marketplace. ...
Is growing gambling's share of after-tax dollars of Americans a good thing for them, their families or our society? ...
Iconic ad agencies like McCann, BBDO, DDB and more are being evaluated and their future as go-to-market brands isn't guaranteed. ...
The human eye has a resolution limit - there are only so many pixels the eye can see. ...
A new sitcom coming this weekend to HBO Max is the second one this year that comes across as "Friends" with a hard R-rating. ...
Video game users ages 16-24 only give 19% of their weekly time to traditional TV and watching movies in theaters compared to 32% who spend time doing console or mobile gaming, and 40% who spend ti ...
The new risks are "very big, transformative," says NSI Insurance Group's Jason Bishara. ...
What does it really take to be creatively brave? For Kirstin Falk, Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, it means trusting your instincts, speaking your truth, and pushing past the herd mentalit ...
The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change. ...
Some reports said 183 million passwords were exposed, but Google claims the stories were false. ...
Influencers don't have to do just do one job. They can fuel a whole content ecosystem. ...
The western front of the ad-tech war is between Amazon and The Trade Desk, which came to a head with the leak of Amazon's DSP deck. ...
Times are still hard in mattresses, but the company's new CMO sees early signs of a bounce back. ...
One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off its cable TV networks. ...
At age 100, June Lockhart outlived many of the Baby Boomers who grew up with her. ...
And almost two thirds make at least part of their income from self-published work. ...
Any brand that sends commercial emails to California residents may be hit with a class-action suit. ...
Among the lessons: how to turn surprise into strategy. ...
And the Mexican fast-casual chain is "leaning into nontraditional venues such as universities, military bases, airports and casinos." ...
The story of influencer marketing has shifted from celebrity endorsements to everyday creators who feel more like peers than spokespeople. Research consistently shows relatability outperforms reach. Creators aged 18-24 deliver 48% stronger performance than older peer ...
After attending a hybrid conference in-person, I realize what made my experience better than a virtual attendee's. ...
The recent integration of OpenX Technologies with Attain, which provides live purchase data, helped McDonald's attain "substantial" campaign performance based on industry benchmarks. ...
Consolidation of TV and movie production studios, with a heavy focus on cable TV networks, points to a groundswell of deal-making not seen in decades. ...
Tuesday prime time will feature an epic clash of major sports as Game 4 of the World Series on Fox goes head-to-head with NBC's second Tuesday-night NBA doubleheader. ...
eBay is now the "Pre-Loved" partner of Conde Nast, the brands say. ...