Video game users ages 16-24 only give 19% of their weekly time to traditional TV and watching movies in theaters compared to 32% who spend time doing console or mobile gaming, and 40% who spend time on social media.

Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).

Against the backdrop of rising live sporting events for streaming platforms, Netflix is now seeing major viewing results from its investment in the WWE.

Of 172,000 U.S. titles, 67,000 appeared on two or more services as of July 2025, Ampere Analysis says - up vs. 2020, when there was 27% sharing of content on two or more services.

A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.

Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.

Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billion in ad revenue vs. the year before. S&P projects continued steady erosion, dropping to $16.3 billion in 2029.

For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend - $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.