"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.

A Reviews.org study finds 45% of viewers "struggle" to find live sports games and 53% missed a game because they didn't have the TV/streaming subscription needed to view that programming.

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%.

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year.

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

The good news is that overall, for the bottom line, player numbers remain stable.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before."

Content spend hikes will also come from global sporting events like the World Cup and the Winter Olympics in Milan - with higher content spend coming for streaming/CTV platforms.