Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu.

Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.

Sixty-three percent of YouTube channel sessions from viewers are from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision.

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%.

In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.

Nearly two-thirds (62%) of streaming releases were available for bingeing through the first half of this year, according to Luminate Intelligence, an entertainment researcher.

Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, Android dipped to 15% and iOS came in at 6%.

Higher-priced ad-free options have seen greater price increases over the last three years vs. those for ad-supported tiers - at $1.62 per month vs. $1.21 per month.

The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot up 230% to 3,363 in 2025.