Commentary
BT: Thinking Beyond the Recession
- by Phil Leggiere , March 18, 2009
Jeff Hirsch's prediction at the recent Omma Behavioral conference that behavioral targeting would overtake search growth over the next decade in advertiser dollar share was no doubt meant to be -- as
it was -- provocative, in the classic manner of insouciant underdog challenges of Goliaths by aspiring Davids.
Whether …
