• May 18, 2009

Churning out its latest niche site, AOL has launched pet site PawNation.com. The new property will let people share pet videos and stories, read animal-related articles and get expert tips on pet ownership.

Featured sections include "Ask A Vet" -- a Q&A forum with New York City-based veterinarian Dr. Matthew Cooper; "I Work With Animals," focusing on professionals from lion tamers to marine biologists; and of course, coverage of celebrity pets. Purina is launch sponsor of the site, promoting its ProPlan pet food.

PawNation is one 30 new targeted sites AOL plans to launch this year. Other recently launched properties include Politics Daily and Where It's At.