Commentary
Security Co. Keystroke Data To Support Behaviorally Targeted Ads
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2010
Next month Scout Analytics will begin testing keystroke dynamics -- technology that creates individual digital fingerprints for each consumer user -- as a behavioral targeting tactic.
A Scout media client will perform the test for several months. Then Scout plans to offer its technology to retailers and other businesses that …
2 comments about "Security Co. Keystroke Data To Support Behaviorally Targeted Ads".
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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
None of this is an improvement for Advertisers trying to reach the 700,000 Firefox Browsers that download Ad Blocker Plus each week. I don't think anyone has an issue with a retail site using BT to improve the experience or offer choices since it would take 25 minutes to browser a supermarket aisle online vs 3 minutes live. But there is a fine line regarding purposes for the BT when privacy is involved.
There was the first full blown academic research study done in 2009 that found 83% of people were against BT, and over 50% said the managers of firms using BT should go to jail if they do not tell the consumer this is happening with an opt out. Thank you for this update because I need to find that research study.
Um... I'm trying to be polite...
So out of respect for such a knowledgeable author;
http://blogs.sun.com/pstrupp/entry/cookie_retention_rates
Pushing back on your "2009 survey."
As for the advertisers trying to reach the "700,000 Firefox browsers downloading ad blocker"
I don't think you have the technical knowledge to determine whether "Ad Blocker" works against BT... especially not a platform designed to measure keystroke data.
I'm not ENTIRELY sure of the coding, but let's put it this way - Ad Blocker blocks advertising scripts from initiating. The program recognizes scripts based on historical banner and pop up architecture coupled with some standard Java and HTML. (A good example is a floating Iframe.) BT virtually has nothing to do with Ad Blocker. I COULD BE WRONG, but what you're saying makes very little sense from a programmer's point of view. (I for one am not a programmer, but I know how a banner is coded and how it is blocked by Ad Blocker.)
I gotta throw this in... you sound slightly confusing and potentially misinformed. The super market example seems foreign and invalid... (A supermarket... really? You couldn't just say Aldo Shoes or Best Buy? Something relevant that someone could disagree with by citing the growing online purchasing behavior of consumers.... Had to mention something that would confuse readers???)