Commentary
FinWEB Targets Behavior Tying Offline Data With Web Analytics
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2010
FinScore consultants believe they have created a successful method to integrate offline and online date to target consumers on specific sites. The application began as a pilot project for a
telecommunications company in Switzerland.
Scheduled for public release within the next few weeks, the platform dubbed FinWEB combines and matches …
2 comments about "FinWEB Targets Behavior Tying Offline Data With Web Analytics".
Read more comments >
Next story loading 
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
I would like to know how the system identifies a cell phones IP address. here in the states phones show the ip address of the carriers gateway, so that everyone in a particular area look to have the exact same ip address.
@Charles: Thanks for the question. We only identify the IP address of the web visitor (not cell phone). The cell phone information comes from the CRM data of the company (which in this case is a telco company).
The identification is only possible with ISP companies (such as this telco company). With other companies, we use login to identify the visitor. Also note that we only identify the visitor when he comes on the website of the company. Hope this helps.