Commentary
I Get Around
- by Anne Mai Bertelsen , June 14, 2010
Last week, scheduling a dinner meeting, I tried to recall the name of a restaurant where I had recently eaten a phenomenal cacio e pepe dish. I could see the restaurant in my mind and even
the approximate location but the for the life of me I couldn't remember its …
I always wondered how Boomers would make use of geo-location services. Do you have any ideas about the rate of adoption among Boomers? I would guess that it is very small now, since the benefits haven't been made clear to them. I don't think most Boomers have even heard of Foursquare unless they are in the social media/high tech "business" in some way. The Industry has to go out of its way to appeal to this demographic. One of the problems is that Boomers may conceive that "checking in" could amount to giving away their privacy.
http://www.techandboomers.blogspot.com
Esther,
I've not seen official numbers from any of the location based services but have seen a few unofficial industry estimates suggesting 20% who have signed up for the location based services are 50+ -- so the younger Boomers are missing from the count. As location based services grow, I would expect to see more rigor on user measurement beyond sign-up. By the way, I love when my post triggers another post. Thanks for sending along.