Commentary
While You're Here: Crafting the 'Following Salesman'
- by Steve Smith , Staff Writer @popeyesm, July 22, 2011
If done artfully and well, mobile media and technology is capable of reversing a century-old model of selling -- where salespeople went to people's homes or waited for interested consumers to come to them. In some ways, mobile replaces the traveling and in-store salesmen with the newer (albeit slightly creepy) …
Steve Smith is Editorial Director of Events for MediaPost
