• Ars Technica, Monday, October 31, 2011 9:41 AM

Microsoft will get a boost from Nokia's major campaign to tout its own Lumina and Windows Phone products. The Finnish company, which sells hundreds of millions of phones a year and has fostered close working relationships with network operators around the globe, has launched a Web, TV, and cinema push for the phones. Tag: "The Amazing Everyday."

Nokia says that it has put more phones into retailers' hands than ever before, to make sure that the staff knows and likes the devices. The company has also demonstrated the in-store concessions that stores will use to promote the Lumia handsets. Importantly, they feature real devices and large interactive, touchscreen displays for learning more about the phones. The effort includes buzz and events. All of which helps Microsoft.

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