Customize dashboard SEO widgets, set up custom alerts to identify when SEO goals have been met, and gain deeper insights into SEO conversion processes with multichannel funnels. These three important tasks are described by Dali Burgado, who also provides custom reports that marketers might want to save and refer to another time. For example, Burgado explains how to add an SEO widget to a dashboard and how to determine the number of steps that assist in a conversion, along with its value.