Commentary
HearWatchSay: Listening To And Following Consumers
- by Sherrill Mane , Op-Ed Contributor, February 22, 2012
As media and communication vehicles, devices and forms proliferate and old measurement constructs and systems are rendered increasingly inadequate, we must diversify how and with which techniques we gather and interpret consumer insights. Many readers will say that the opening sentence is simply a regurgitation of ideas that have “separated …
