Around the Net
A Guide To Optimizing Funnels
- KISSmetrics, Tuesday, February 28, 2012 12:37 PM
How should marketers think about optimizing funnels to gain the best conversion rates? Neil Patel suggests where to start, the most important points to test, the essential elements at those points, and the different tests marketers can run to verify optimization. He begins by taking us through the process of creating a Google Analytics funnel, analyzing landing pages, and testing email conversions.
