Commentary
New Technology Lets Web Video Viewers Skip Pre-Roll Ads
- by Daisy Whitney , Op-Ed Contributor, March 6, 2012
Let me say for the record that I love the idea of ads. I love hearing about success in advertising, about ad dollars rising, about brands driving revenue and sales because of ads. Since advertising is, well, what I write about.
But I have to confess that as a consumer, …
Interacting, remembering, but buying? If branding is to move towards measurable advertising, then creative needs to start addressing offer, offer, offer and to optimize for best performing offer. This isn't about to happen anytime soon.