• Paid Content, Wednesday, April 4, 2012 4:11 PM

Announcing new and renewed female-targeted video programming,Yahoo and YouTube are going after cable TV's "golden goose": "low-cost reality lifestyle programming aimed at female audiences – from Hoboken cake bakers to pro house flippers," according to Daniel Frankel.

New endeavors include two shows on Yahoo starring Cat Deeley from "You Think You Can Dance," and fashion designer Rebecca Minkoff; and on YouTube, Meredith Corp.'s "DIGS, a home- and garden-themed lifestyle channel similar to cable’s DIY Channel," writes Frankel. "For programmers targeting the female lifestyle segment, partnering with video portals like YouTube provides a lower cost barrier to entry than the now largely unionized world of basic cable production."

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