• Chain Store Age, Monday, May 14, 2012 10:40 AM

Amazon grabbed the highest rating on the annual Top 100 E-Retail Satisfaction Index by customer experience analytics firm ForeSee. Amazon bested last year's score by three points. Apple.com and QVC.com were tied for second. “Amazon continues to set the standard for e-retailers. The truth is that every consumer who has visited Amazon knowingly or unknowingly benchmarks all other experiences against it, and why wouldn't they? They do everything and they do it well,” said author Larry Freed, president and CEO of ForeSee. Apple was among the most-improved sites.

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