Commentary
Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
- by Steve Smith , Staff Writer @popeyesm, May 18, 2012
It's hard to imagine a platform more ripe for real-time bidding than mobile. The inventory is massive, exactly the kind of environment where programmatic buying and nano-second impression-level targeting can find the view that is of most value. The variables are staggering in terms of data layers that can add …
Steve Smith is Editorial Director of Events for MediaPost
