Around the Net
Burberry Lets You Shop In Ads
- Forbes , Tuesday, June 5, 2012 10:45 AM
For its fall/winter 2012 campaign, British label Burberry is using "shoppable" videos where viewers can buy the clothes and accessories worn by the actors while watching the short films through Burberry’s website. One can watch the video, click on an item, pick a size, add to cart, and pay. It's part of the brand's "Runway to Reality" program.
