Commentary
50% Of Agency Execs To Increase Ad Spend In Tablet Video
- by Daisy Whitney , Op-Ed Contributor, June 8, 2012
Brands and marketers are digging the effectiveness of online video buys and they plan to ante up for more cross-platform buys this year, including those on tablets. That’s according to ad network BrightRoll’s annual report surveying agency executives on online video.
Specifically, the report found that 30% of agency …
Instead of looking to increasing spend, those agency execs looking to pour money into video (don't get me wrong, the business is most appreciated) should concentrate on not only the quality of the video, but the qualities of the video. A video can be a self perpetuating marketing device too, propelled to target without the need for ad space - Mike www.sollylabs.blogspot.com