According to a recent survey by the Pew Research Center’s Internet & American Life Project, in the past year the number of those who read e-books increased from 16% of all Americans ages 16 and older to 23%. At the same time, the number of those who read printed books in the previous 12 months fell from 72% of the population ages 16 and older to 67%. Overall, the number of book readers in late 2012 was 75% of the population ages 16 and older, a small and statistically insignificant decline from 78% in late 2011.
The number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012. As of November 2012, 25% of Americans, 16 and older, own tablet computers such as iPads or Kindle Fires, up from 10% who owned tablets in late 2011. And in late 2012 19% of Americans ages 16 and older own e-book reading devices such as Kindles and Nooks, compared with 10% who owned such devices at the same time last year.
EReading Device Ownership (% of Americans Owning Selected Device) | |||
Date of Survey | EBook Readers | Tablet | Either Tablet or EBook |
May, 2010 | 4% | 3% | 6% |
May, 2011 | 12 | 8 | 17 |
December, 2011 | 10 | 10 | 18 |
November, 2012 | 19 | 25 | 33 |
Source: PewResearch, January 2013 |
The move toward e-books has affected libraries. The share of recent library userswho have borrowed an e-book from a library has increased from 3% last year to 5% this year, and awareness of e-book lending by libraries is growing. The share of those in the overall population who are aware that libraries offer e-books has jumped from 24% late last year to 31% now.
In the book-reading population, those most likely to read e-books include those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.
The tables included are based on those who say they had read a book in the past 12 months, not the full population of those ages 16 and older.
EBook Readers (Among Readers of At Least 1 Book in Previous 12 Months, % Who Read At Least 1 EBook) | |
Reader | % EBook Readers In November 2012 |
All readers | 21% |
Men | 31 |
Women | 31 |
Age | |
16-17 | 28 |
18-29 | 31 |
30-39 | 41 |
50-64 | 23 |
65+ | 24 |
Race/Ethnicity | |
White, non-Hispanic | 31 |
Black, non-Hispanic | 30 |
Hispanic | 24 |
Annual HH Income | |
< $30M/yr | 19 |
$30-49.9M | 28 |
$50-74.9M | 38 |
$75,000+ | 44 |
Education |
|
No high school diploma | 21 |
High school grad | 20 |
Some college | 31 |
College+ | 42 |
Urbanity | |
Urban | 34 |
Suburban | 32 |
Rural | 20 |
Source: Pew Research, January 2013 |
The survey showed that 75% of Americans ages 16 and older had read a book in any platform in the previous 12 months. That is not statistically significantly different from the 78% who in late 2011 said in a survey they had read a book in the previous 12 months. Of them:
All told, those book readers consumed an average of 15 books in the previous 12 months and a median of 6 books. Half had read fewer than six and half had read more than six. That breaks down as:
Percent of All Americans Reading At Least One Book in Previous 12 Months All or Part of the Way Through | ||
| % Book Readers | Average Books Read |
All readers | 75% | 15 |
Men | 70 | 13 |
Women | 81 | 17 |
Age | ||
16-17 | 90 | 13 |
18-29 | 80 | 13 |
30-39 | 77 | 16 |
50-64 | 72 | 15 |
65+ | 67 | 18 |
Race/Ethnicity | ||
White, non-Hispanic | 78 | 16 |
Black, non-Hispanic | 74 | 11 |
Hispanic | 60 | 13 |
Annual HH Income | ||
< $30M/yr | 66 | 14 |
$30-49.9M | 78 | 18 |
$50-74.9M | 81 | 15 |
$75,000+ | 84 | 15 |
Education | ||
No high school diploma | 55 | 10 |
High school grad | 66 | 17 |
Some college | 82 | 13 |
College+ | 90 | 18 |
Urbanity | ||
Urban | 78 | 14 |
Suburban | 75 | 16 |
Rural | 72 | 17 |
Source: Pew Research, January 2013 |
This move toward e-books has also affected libraries. The share of recent library users who have borrowed an e-book from a library has increased from 3% last year to 5% this year. And, there is growing public awareness that the vast majority of public libraries now lend e-books. In the entire population of those ages 16 and older, the number who are aware that libraries offer e-book loans increased from 24% last year to 31% now. And, 57% say they don’t know if their library offers e-books, vs. 63% of those ages 16 and above did not know if their library offered e-books for borrowing last year.
For more information about this study from the Pew Internet and American Life Project, please visit here.